Digital Marketing Executive (Pardot)


You will be responsible for the operational day to day management of our digital campaigns. Including developing HTML eDMs that sit within automated email marketing campaigns, management of the social media calendar (inclusive of strategic development and operational execution), daily management of SEO/SEM campaigns across multiple regions. You will need to have a strong knowledge of HTML and CSS to be successful in this role.

Job Responsibilities
  • Manage and execute digital campaigns to achieve company targets
  • Assist in development & execution of automated marketing campaigns including building HTML eDMs, identify user journey, lead scoring & qualification and email copy
  • Manage the professional website content architecture, manage general website maintenance and identify approaches to improve the website
  • Tracking and weekly reporting of inbound leads inquiries through digital channels
  • Manage company social media channels through regular posting e.g. articles, new client wins or re-posting relevant industry news
  • Support with all other marketing activities as required such as; webinars or event registration
  • Conceptualise, development and execution of design and layout in support of marketing activities such as email marketing, print and digital media (e.g. print, direct mailers, brochures, presentations, fact sheets etc.)
  • Diploma/Degree in any marketing discipline
  • Experience and knowledge in HTML & CSS are a must
  • Able to evaluate marketing activity and monitor competitor activity
  • Positive personality, with excellent organisational, prioritising skills, and analytical thinking
  • High levels of creativity with a meticulous ‘eye’ for details
  • Enthusiastic, results-oriented and able to work independently
  • Able to work in fast-paced environment and handle pressure well
Preferred Skills
  • CMS experience is preferred
  • Experience with an automated email marketing platform such as Pardot, Hubspot, Infusionsoft is a required
  • Proficient in SEO/SEM and Social Media Marketing
  • Experience with Adobe Creative Cloud is preferred (i.e. Photoshop, Indesign, Illustrator)