Oversee the execution of marketing campaigns from beginning to end, leveraging internal support and facilitating collaboration.
Project manage the development of content marketing initiatives in line with the regional digital marketing plan
Oversee the development of creative assets, briefing agencies, managing project timelines and ensuring end results meet the brief.
Partner with the Digital Executive and the Corporate Communications executive to develop content calendars for social media accounts in accordance with the overall social media strategy.
Partner with the Digital Executive & Corporate Communications Executive to analyse social media results and provide strategic recommendations for improvement.
Create copy for optimizing company websites and landing pages for search engine marketing.
Position the organization, identify target audiences, and develop localised marketing plans based on specific objectives for different channels and segments.
Guide the development, of analytics reporting across multiple platforms and extracting key insights for campaign development and go-to-market strategies with formal proposals and recommendations.
Deliver presentations to BoardRoom senior management
Provide content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support.
Gain insight into local Malaysia customer segments and the market to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Communicate marketing programs, strategies, and budgets to internal and external teams by presenting ideas and final deliverables.
Requirements
Experience in a related field of at least 8 years is preferred.
Possess at least a Bachelor’s degree in Marketing, Business Studies or a related field.
Strong marketing plan developer with extensive experience.
Highly organized with a strong sense of focus, problem-solving abilities, and a high sense of urgency.
Strong marketing analytics and creative skills.
Knowledge of marketing automation and CRM tools.
Knowledge of Adobe Photoshop and InDesign are a plus
Excellent written communication skills (copywriting, editing)
Hands-on experience with web analytics software and tools – Google Analytics, Bing Webmaster Tools AdWords, etc. (not essential)
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