Develop and implement integrated digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
Manage the overall content strategy, including development of a content calendar aligned to business priorities and campaign timelines.
Oversee the social media calendar, ensuring consistent and timely messaging across channels.
Lead content development across websites, blogs, email campaigns, social media and other digital channels, ensuring brand alignment and relevance with the support of marketing agencies.
Manage website performance, SEO optimisation, and user experience improvements.
Lead and execute email marketing and marketing automation strategy, ensuring contents are updated and ensuring marketing automation journey follows industry best practice
Analyse performance metrics across social media and email marketing channels
Stay current with digital trends and best practices, and evaluate new tools and technologies to enhance marketing effectiveness.
Requirements
Bachelor’s degree in Marketing, Communications, Business or related field.
6+ years of hands-on digital marketing experience, ideally in a B2B or professional services environment.
Strong understanding of all key digital marketing channels including content, SEO, social media and analytics.
Proficiency in tools such as Google Analytics, social media management platforms, and CRM/marketing automation systems (Salesforce engagement cloud preferred)
Excellent communication, writing, and stakeholder management skills.
Ability to manage multiple projects and priorities in a fast-paced environment.
Experience working across regional or global marketing teams.
Strong analytical skills and a performance-driven mindset.
Comfortable working independently while collaborating with diverse teams across functions and geographies.
Proficiency in Chinese language is preferred but not required as the role covers Chinese speaking regions
Your health & well-being, as well as that of our colleagues is of utmost importance to us. To mitigate the impact of COVID-19 we have implemented various health and safety measures throughout our offices, which has changed our way of working. Please click here to view full details.